Digest
Friskies is launching a £3.5m TV campaign on March 12 to pave the way for the May relaunch of its Go-Cat range, with omega oils introduced to the recipe.
Unilever, KFC, Tesco: 5 things that mattered this week and why
Sarah VizardFrom Unilever finally appointing a new marketing boss to KFC’s ban for its ‘What the cluck’ ad and the brands promoting disabled workers, catch up on all the major marketing news from the past week.
2019 year in review: It’s been a bad year for…
Marketing Week ReportersFrom the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
What is customer success and how does it differ from customer experience?
Rebecca SentanceDuring the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
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Vote for your campaign of 2019: Round 1
Marketing Week ReportersWe’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
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