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Interflora marketing chief quits after nine months

Marketing Week

Interflora’s first marketing director, Karl Burkitt, has left the flower delivery network after just nine months in the job. The company blamed his overly “commercial” outlook for the split. Burkitt joined at the beginning of this year from Polaroid, where he was marketing director for its export division. He was brought in to help Interflora […]

Digest

Marketing Week

Bds beechwood has been appointed by hairdresser Trevor Sorbie to create a press advertising campaign for his haircare products. Media is handled by Brandconnection.

…unaccustomed and untrained

Marketing Week

The use of technology in business presentations can always be guaranteed to generate excitable comment (MW October 31) but this distracts from the fundamental fact that most companies have a haphazard approach to the subject. Executives are faced with a shortfall in support in this area for a variety of reasons. Few companies provide speaker […]

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