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Pernod to rebrand in pursuit of older people

Marketing Week

Groupe Pernod Ricard is reviewing its global agency arrangements for its Pernod brand, as it repositions the drink to target older consumers. The French company says it intends to relaunch the brand with new packaging in the spring. A pan-European ad campaign aimed at young professionals in their late 20s to mid-30s will follow in […]

Iceland and BDA launch ‘healthy’ book

Marketing Week

Iceland and the British Dietetic Association (BDA) have teamed up to launch a healthy-eating book called “Cool Food” to help schools teach children about healthy eating. The book is being sent to almost 25,000 primary schools following research by Mintel International revealing that only 18 per cent of UK parents observe governmental guidelines suggesting children […]

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