With Barclaycard’s market share being eroded by cheaper rivals, the company wants to raise its profile and has just paid Â£48m to sponsor the FA Premier League for three years. But is a headline-grabbing sponsorship enough to tackle its falling
Selfridges is to use viral marketing to promote its new ‘Tokyo Life’ theme. Interactive agency Romandson has come up with an e-mailed game called Kinkinki Boogi, after ‘Tokyo Life’s’ manga-styled mascot.
Ten years ago, using artificial intelligence to optimise retail processes, power product recommendations and improve the customer experience was the sole province of cutting-edge ecommerce powerhouses like Amazon. But other retailers are now catching up.