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Digest

Marketing Week

IPC Solutions has appointed Will Hurrell as its ad promotions director for tx and Connect. Hurrell moves from Express Newspaper Group where he was head of special projects.

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Marketing Week

With Barclaycard’s market share being eroded by cheaper rivals, the company wants to raise its profile and has just paid £48m to sponsor the FA Premier League for three years. But is a headline-grabbing sponsorship enough to tackle its falling

Digest

Marketing Week

Selfridges is to use viral marketing to promote its new ‘Tokyo Life’ theme. Interactive agency Romandson has come up with an e-mailed game called Kinkinki Boogi, after ‘Tokyo Life’s’ manga-styled mascot.

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