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Levi’s makeover lacks real design

Marketing Week

It was interesting to see that Levi’s has stepped down from its self-styled stance of “owning” the denim market, and has now channelled its energies into winning over the youth market by updating its image (MW September 16). But Levi’s seems to have overlooked the fact that the jeans market no longer has a clearly […]

Digest

Marketing Week

WWAV Rapp Collins has created a 15-minute video about the NSPCC, narrated by Kenneth Branagh and featuring Ewan McGregor, which will be sent to 250,000 donors.

Early Learning Centre launches campaign

Marketing Week

Early Learning Centre unveils its first corporate brand campaign on October 4 when six press ads break in parenting, home and women’s magazines. The campaign was created by BBH Unlimited, Bartle Bogle Hegarty’s through-the-line arm, following its win of the account in January. The campaign will also include in-store posters, direct mail and promotions. Six […]

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