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Marks & Spencer is launching wedding insurance through its financial services division.

PepsiCo picks European marketing head after search lasting 6 months

Marketing Week

PepsiCo has completed a long trawl for its top European marketer by appointing Okay Egdirici as vice-president of marketing for Europe and Sub-Saharan Africa (ESSA). Egdirici joins from PepsiCo Turkey, where he was marketing director, and will be based at PepsiCo’s Richmond, Surrey office. He reports to PepsiCo president for ESSA Nish Kinkiwala and will […]

Teletext plans £8.5m campaign for travel products

Marketing Week

Teletext is to spend £8.5m on a campaign to encourage consumers to book travel products using its Teletext Holidays’ Web, digital and analogue TV services. The six-month campaign breaks on March 1, with the strapline ‘Don’t go anywhere until you’ve been to Teletext Holidays’. One of the four executions shows two women walking into the […]

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