Digests

Excite UK (http://www.excite.co.uk) is claiming the largest jump in its reach among the UK online audience, backed by second quarter survey data from Fletcher Research’s UK Internet Research Monitor. Its reach leapt from 18 per cent in the last quarter of 1998 to 33 per cent while most other major online UK portals saw their reach remain static or even decline. Yahoo! maintained UK market leadership according to this measure with a reach of over 50 per cent, followed by BBC Online.

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