DIGESTS

Endsleigh, the insurance company, has appointed BANC (Bean Andrews Norways Cramphorn) to its 1m account, which involves the development of a new corporate image and advertising strategy.

Publicis has told Halfords that it will not pitch ‘competitively’ for the company’s 9m account, which it already holds. That leaves HHCL & Partners, AMV.BBDO and Duckworth Finn Grubb Waters pitching for the business.

Bates Dorland is believed to have won the account to promote this year’s referendum on the future of London.

Ambler Rodford, the ad-vertising agency, has created a new poster campaign (right) for radio station Jazz FM. The aim of the campaign is to distinguish that station from other music stations.

Philip Circus, the IPA’s in-house legal advisor and legal affairs director, is leaving at the end of March to devote more time to his role as legal advisor to the Institute of Sales Promotion and his practice as a partner in Lawmark, the marketing law advisory service.

WCJ managing director John Shaw has quit after nine years after a disagreement with Helmut Matthies, president and ceo of WCJ Europe, over the direction of the agency. The UK agency will be run by a management team of three including executive vice-president for Europe, David Butter.

Nestlé Rowntree is reinstating the ‘Do you love anyone enough to give them your last Rolo?’ line after a four-year break, in a TV campaign due to break in February. Ads by J Walter Thompson test the ties of friendship between the Lone Ranger and Tonto in the first phase of a 3m marketing push.

J Walter Thompson Manchester has appointed Birmingham-based optical and hearing specialist Scrivens to work on its hearing aid business. The agency was appointed without a pitch and the account is understood to be worth 1m.

The Cancer Research Campaign is looking for an agency to handle its communications. AMV.BBDO, Foote Cone & Belding, Matthew Poppy and Creative Marketing Solutions are pitching for the business.

The Cheese Company, whose brands include Churnton, is reviewing its 1.3m advertising account, which is currently held by Ambler Rodford.

Heinz will run a 1m national TV campaign to launch a new range of baked bean-based frozen meals later this month. A 30-second ad created by Bates Dorland uses ‘Loverly’, the song made famous in the film My Fair Lady.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now