DIGESTS

Virgin Jeans is understood to have reduced its shortlist to Saatchi & Saatchi and Leagas Shafron Davis. – The River Island chain of clothing stores is looking for an advertising agency for the first time.

Virgin Jeans is understood to have reduced its shortlist to Saatchi & Saatchi and Leagas Shafron Davis.

The River Island chain of clothing stores is looking for an advertising agency for the first time. It is understood to have already approached three agencies.

Mojo, EMAP Metro’s music magazine aimed at fortysomethings, is talking to McCann-Erickson, Bean Andrews Norways Cramphorn and the new agency Underground about a 250,000 ad campaign. A decision is expected this week.

HHCL & Partners is pitching against Impact FCA! for the 3m Pearl Assurance account after knocking D’Arcy Masius Benton & Bowles Financial off the shortlist…

…HHCL Brasserie has scooped the 2m account for the Paramount Comedy Channel, beating BMP DDB and production company Trevor Robinson. The channel, which used Leo Burnett for its launch, will advertise on cable and satellite.

Cellnet is to launch a campaign this week (right) to promote its Global-Roam service, which allows users to make and receive calls from across the US and Canada. The AMV.BBDO campaign features a businessman in New York talking to his wife in Yorkshire with a voiceover by actor Derek Jacobi.

London Underground is looking for an agency to handle its above and below-the-line advertising

Heal’s, the furniture and furnishings retailer, has appointed Martin Boase, the founder of BMP DDB, as its non-executive chairman.

1576, the Edinburgh agency, is to advertise a nuclear bunker as a tourist attraction on TV and radio. The bunker, in Fife, was built in 1954 at the height of the Cold War.

Crookes Healthcare, the pharmaceutical arm of the Boots Company, is launching its first French TV ad campaign for Nurofen painkillers. Crookes had to rename the prescription arm of Nurofen to Nuroflex, before it could advertise on TV. The campaign has been developed by McCann-Erickson Paris.

Diesel jeans is launching an ad campaign next month in cinema, outdoor sites and magazines. The campaign, developed by Swedish advertising agency Paradiset, takes historical footage and photos and places modern figures wearing Diesel jeans within the period context.

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