DIGESTS

McDonald’s is poised to hand DDB Needham Worldwide the bulk of its media buying, as well as advertising work in the US (MW July 31). Brad Ball, senior vice-president of McDonald’s US marketing, confirmed this week he is likely to switch the bulk of its media buying away from Leo Burnett to DDB, despite a statement last week that said no decision would be taken for 90 days.

Channel 5 has signed a three-year deal with the British Fashion Council for exclusive TV rights to the Lloyds Bank British Fashion Awards. The event will take place on October 22 at the Royal Albert Hall…

…Channel 5 is also tipped to win exclusive rights to show Disney films in the UK. It is locked in a battle with ITV for the exclusive rights. Channel 5 signed a deal with Warners earlier this year.

Guinness Brewing GB is launching a tactical poster and radio campaign through Brann to support sales of Draught Guinness in Cans in the London area. It centres on the “Guinness moment” of relaxation. Media is bought by The Network.

The Daily Star is to launch an online version of the newspaper on September 1. The MegaStar Website will include sport, pop and showbiz news aimed at readers “with a taste for beer, footie and, of course, totty”, says Website editor Dennis Greene.

The spotted puppies from Disney’s 101 Dalmatians are appearing on 500 bus stands (right) throughout the UK from Monday to coincide with the video release of the film. The campaign, created by poster contractor JC Decaux, uses life-sized double-sided stickers.

The Daily Star is to sponsor a two-hour Saturday afternoon football radio programme, hosted by TV comic Nick Hancock, to be broadcast across EMAP Radio’s main stations from August 8. The sponsorship deal is worth 400,000 across the football season. Material from the programme, entitled “Who Ate All the Pies?”, will also feature in The Daily Star’s Saturday’s sports section.

The Guardian launches a soccer Website on Monday August 11. The site (www.football.co.uk) is edited by Paul Kelso.

Radio 4 has confirmed it expects to launch an ad campaign next year to support changes in its schedules through incumbent agency Ammirati Puris Lintas.

Capital Radio has confirmed it has frozen recruitment of Virgin Radio sales staff into its relaunched sales house, following a referral of the proposed takeover of Virgin by Capital to the Monopolies & Mergers Commission.

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