Digests

ElleFC, a new women’s football magazine, is being launched in October. It will provide news and features from more than 600 women’s football clubs around the UK.

Hearst Magazines International has launched an Argentinian version of Cosmopolitan. It is the 27th international edition of the magazine.

Carlsberg is to sponsor cable and satellite channel EBN’s sports news.

Mills & Allen has given 250,000 worth of poster sites – 1,500 48-sheets – to Wrigley’s as a prize for the creative work submitted by its agency Young & Rubicam to M&A’s Show Me The Poster competition (above).

A CIA MediaLab survey reveals that only 23 per cent of cable and satellite subscribers believe there are too many commercial messages on cable and satellite television.

Redwood Publishing is to launch a quarterly magazine with a 250,000 circulation for BT’s business customers.

The Radio Authority is advertising for a new independent local FM radio licence for East London, which will be granted in spring next year.

The Confederation of Aerial Industries and Channel 5 are beginning a series of regional trade meetings as the new terrestrial channel prepares for its January 1997 launch.

Nestlé has ventured outside children’s programme advertising to sponsor ITV’s new daily afternoon food and cookery quiz show, Quisine.

The Electronic Telegraph, the Internet version of The Daily Telegraph, has moved to seven-day publishing. It will be posting sports results and a new magazine on the site on Sundays.

Amra, the regional newspaper sales house has won the contract to handle national advertising sales for The Bristol Journal.

MTV has signed up Diesel Jeans & Workwear as sponsor of its Video Music Awards.

Virgin Radio has extended its campaign targeting Capital Radio’s listeners with the first audio ads in bus shelters. They play snatches of Virgin 105.8FM’s output.

ITV has created a new on-screen identity for its children’s programming – CITV – The Place To Be. It is planning video jingles and celebrity endorsements.

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