Digests

ICI Paints has appointed former Tampax marketer Magdalena Teare as marketing director for its Dulux brand. She replaces Nicki Barton, who moves to a strategic development role within the company.

Volkswagen has announced it is to sell the new left-hand drive Beetle in the UK from next spring. A right-hand drive version with a more powerful engine is due in the year 2000.

Alldays is to sell mobile phone pre-payment cards for Orange, One-2-One and Vodafone, with Cellnet expected to join the scheme in the future.

Midlands Co-op half-year results show sales increases of 8.1m to 342m and a trading profit increase of 7.3 per cent to 6.6m compared with the same period last year.

Peter Mandelson, Secretary of State for Trade & Industry, has appointed three non-executive directors to the Post Office board – J Sainsbury group finance director Rosemary Thorne; Whitbread executive director Miles Templeman; and Dr John Lloyd from the Amalgamated Engineering & Electrical Union.

Standard Life has appointed Kenneth Andrew as the first marketing director for its soon-to-be-launched investment management company, Standard Life Investments. Andrew has worked at NatWest and Chase Manhattan.

The Economist has unveiled its latest poster execution through Abbott Mead Vickers.BBDO. It breaks this week.

Austin Reed has hired Andrew Woodward as retail marketing director. He will have responsibility for Austin Reed and Country Casuals. He moves from Holland & Holland, where he was international marketing director.

Marks & Spencer is in talks with the New Millennium Experience Company about supplying the uniforms for staff at the Millennium Dome.

Levi-Strauss has issued a High Court writ against Tesco to prevent the supermarket sourcing ‘grey market’ Levi’s clothing from outside Europe.

London’s Millennium Wheel is to be managed and operated by the Tussauds Group and has been renamed British Airways London Eye.

Marketing Week has teamed up with the Direct Mail Information Services (DMIS) to probe response rates to direct mail campaigns and door-drops. Inside this issue you will find a simple-to-answer questionnaire insert. All responses will be confidential and should reach DMIS by November 13.

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