Digests

‘We are taking big risks to improve the channel, and fighting Prime Ministers to keep it that way’ – ITV Network chief executive Richard Eyre on how the move of the News At Ten is one of a raft of changes at the station.

‘Advertisers’ reactions to digital are a mixture of apathy and fear’ – Oliver Cleaver, European media director of Kimberly-Clark.

‘We are entering this completely blind. I have no idea what will work’ – Vauxhall marketing director of operations Andy Jones on his new media strategy.

‘We don’t know what we don’t know’ – Toyota marketing director Mike Moran (right) on his new media strategy.

‘The possible customer relationship with a box of Kleenex does not vary greatly’ – Oliver Cleaver on why his brands look for mass rather than targeted audiences.

‘I don’t really want my advertising agency to win awards. I want them to do particular jobs for my brand. If they do win awards that’s fine. However, winning awards is absolutely what an advertising agency is all about’ – Mike Moran.

‘For all of those marketers worried about the finance directors, the good news is that you can stop worrying about them. The bad news is that you are all going to have to become finance directors’ – Rowan Gormley, chief executive of Virgin Direct, on marketing cost effectiveness.

‘This will be one of those pragmatic on-the-hoof type revolutions’ – David Warden, chairman of McCann-Erickson Advertising on new media.

‘Digital TV is a talking point. That’s because nobody really knows what will happen’ – David Pattison, chief executive of New Phd.

‘In many ways they have all the advantages. It’s just that they are not ready to exploit them yet’ – BBC News media correspondent Torin Douglas (left) on cable’s 20-year-old struggle to find an audience.

‘There will be more channels in more homes. And probably more than advertisers and consumers will want to pay for’ – Steve King, Zenith chief executive for Europe, Middle East, and Africa.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now