DIGESTS

The World Advertising Research Center, a collection of online data on advertising best practice from around the world, was launched this week by marketing and advertising publisher NTC Publications. The two-year project has been led by research consultant Colin McDonald. Winston Fletcher, chairman of the Bozell UK Group, chairs the World Advertising Research Center.

Louise Wall has been made managing director and an equity partner at Triangle Communications. Wall, whose career has been spent at Clarke Hooper, Option One and Young & Rubicam, has been working at Triangle as a consultant since last autumn.

1576 Advertising has won the 2m TV account for Direct Holidays in a pitch against The Leith Agency, The Bridge, The Morgan Partnership and WAM after clinching the business with a test commercial in Spain.

Mansfield Brewery is dropping TV presenter Jeremy Clarkson from its latest advertising campaign for Mansfield Bitter. The new ads start on Saturday 16 May. The brand is being relaunched with a newly-designed can and bar font (right).

The Fashion Café London is hunting for its first advertising agency. Vice-president sales and marketing Elizabeth Harraway will draw up a shortlist of three agencies.

The Bridge has retained Scotland’s 2m Health Education Board account after a three-way pitch against The Leith Agency and Faulds Advertising.

Rapture, the youth TV cable channel, has appointed the McWilliams Partnership as its advertising agency. The channel’s media will be bought by Full Circle Media, a wholly-owned division of BBJ Media Services. The combined account is worth 750,000.

Kappa, the Italian clothing company, is launching a pan-European ad campaign starring Jacques Villeneuve, the Formula 1 star. The ads, created by Oliviero Toscani of Benetton fame, will break in the UK in June.

The Firm, the US fitness centre which is launching in the UK in the autumn, has appointed Gotham to its 500,000 account.

DMB&B has created the first advertising for Barkers, the recently relaunched London department store owned by House of Fraser, for 15 years. The ads use the strapline ‘The New Barkers. Eye Opening’.

Young & Rubicam Europe and Wunderman Cato Johnson have created a pan-European press campaign for Xerox to run across ten countries. The campaign will be reinforced by TV executions on cable channels.

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