DIGESTS

Independent Newspapers UK has drawn up a shortlist for its creative account for The Independent and Independent on Sunday. Abbott Mead Vickers.BBDO, BMP DDB and M&C Saatchi are understood to be on the list, along with two other agencies. The media buying is to remain with Zenith.

BT has drawn up a shortlist for its 2m consumer hardware products account. McBain Noel-Johnson, Duckworth Finn Grubb Waters and Leo Burnett are pitching.

Van den Bergh’s ad for Olivio spread through Bartle Bogle Hegarty, featuring three elderly Italian women, has been ruled misleading by the Advertising Standards Authority. It implies the spread alone, rather than a Mediterranean diet, can make you live longer.

Anheuser-Busch has handed the advertising account for Bud Light, which is being tested in Manchester, to BMP DDB. A poster and bus campaign breaks in May.

Team Saatchi has created a 500,000 campaign for regional brewer Charles Wells’ premium bitter Bombardier (right), which launches on St George’s Day, April 23. The campaign will appear on the sports pages of national daily and Sunday newspapers.

Ammirati Puris Lintas has devised a TV push for Johnson & Johnson’s Carefree Breathable sanpro brand. The ads break on May 4 and carry the strapline: ‘All the protection you need, all the freshness you could ask for’.

Lowe Howard-Spink senior creative group head Mitch Levy has resigned from the agency to join a new, as yet unnamed, start-up agency.

Publicis head of international planning Joanna Baldwin is leaving to join Bates Dorland.

Severn Trent Water is reviewing its 500,000 advertising account with Ogilvy & Mather as part of a statutory review.

Yorkshire Electricity is reviewing its 500,000 account held by Leeds agency Poulter.

The Irish Food Board is reviewing its agency roster.

The National Museum of Photography, Film & Television in Bradford has shortlisted Cheetham Bell and RPM3. Incumbent Maher Bird is not repitching….

… The National Railway Museum has shortlisted Cold Eye, RPM3 and Cheetham Bell for its account.

Triangle has created a 2m press and radio ad campaign for Braun hairstyling products.

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