Digests

Cadbury’s is close to extending its 10m tie-in with Britain’s number one soap, Coronation Street, for another year. The deal, which is the most expensive sponsorship contract on British television, has come under fire for being overpriced.

Lloyd’s, the insurer, has dropped the words ‘of London’ from its name. The rebrand, developed by branding agency Springpoint, is an attempt to move away from the problems of the early Nineties when several Names went bankrupt.

Two Way TV, the interactive television company, is launching promotions with The Sun and high street electrical retailers in the Central region as part of its ongoing launch. The company will be giving away thousands of decoders and handsets in the run-up to the 17m national roll-out of interactive TV, planned for the autumn.

Tesco Clubcard, the supermarket chain’s loyalty scheme, is being relaunched with its 5 minimum for collecting points reduced to 1 and a new-look card.

Pedigree Petfoods is tipped to launch Whiskas Fish, a premium catfood sold in a 400g can, and Chum Pouch, a plastic 300g pouch of dogfood designed to provide a single serving.

Kodak is attempting to launch its Advan-ced Photo System (APS) in the UK mass market and persuade high street retailers to sell its full range. This is the latest phase of its multimillion pound worldwide TV campaign which broke in the UK this week. The campaign (above), which comprises one commercial, is through Ogilvy & Mather New York.

Cellnet’s former chief executive Howard Ford has been hired by the US network services company Equant as president of European operations.

Pepsi Cola has announced details of a sponsorship deal with the Spice Girls. The campaign will include a worldwide TV ad featuring the group, and a deal in which the band’s next single and tickets to its only concert of the year, in Istanbul, will be available exclusively through Pepsi. See Cover Story, page 26.

The Co-operative Bank and Greenpeace have launched the world’s first biodegradable credit card.

Premier Waters, a Danone subsidiary, has appointed Michael Carey as its managing director. The former marketing director of Jacob’s will report to Pascal Billieres of Groupe Danone’s Paris head office and be responsible for Premier Waters’ marketing, sales and distribution.

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