DIGESTS

Ericsson has announced a three-year sports sponsor-ship deal for both a rugby and a soccer club – Wasps Rugby Football Club and Queens Park Rangers Football Club. The deal was arranged by The Sponsorship Consultancy.

Half the population is still unaware of digital TV’s existence, according to a survey of 500,000 people by Experian. The research shows about a quarter of respondents may purchase new services, indicating a market potential of about 5.7 million homes.

Annie Rickard, chief executive of Posterscope, has been appointed chairman of the industry body the Council of Outdoor Specialists, replacing Chris Morley of IPM. She will oversee the expansion of COS, with four associate members receiving full membership, and aims to expand the remit of industry research system Postar.

107.2 Wire fm, the radio station which will broadcast in the North-west of England, is launching on September 1.

Future Publishing is taking on BBC Worldwide’s Tomorrow’s World with the launch of a new science and technology title called Frontiers, which launches on September 4.

The National Geographic Channel has appointed former BSkyB international distribution and marketing manager Kirsten McConnell as director of international distribution and business development.

ONdigital has appointed the Creative Identity Agency to design its on-screen identity.

Martin Allison, former planner and buyer at CIA, is joining The Allmond Partnership.

The National Magazine Company’s new health magazine for men, which carried the working title Zest for Men, will be called ZM. It launches on October 19.

Independent Newspapers has appointed Keith Yonish, client sales executive at the Mail on Sunday, as a client sales manager, and Louise Moss who is ad manager on the Independent on Sunday as ad controller.

Total Media has appointed Kirsty Hutton, IPC Magazines weeklies client services director as head of media buying.

MBS Media has won the 500,000 UK buying account for Brabantia, the Dutch kitchen hardware and accessories manufacturer.

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