Digests

The new Ericsson T18 has a surprising new feature’ runs one advertisement in this month’s edition of Time magazine. The copy explains that the mobile phone ‘tickles’, so you ‘feel it when you get a call’. But equally surprising is what comes n

‘The new Ericsson T18 has a surprising new feature’ runs one advertisement in this month’s edition of Time magazine. The copy explains that the mobile phone ‘tickles’, so you ‘feel it when you get a call’. But equally surprising is what comes next: ‘It’s not just a very advanced mobile phone, but also a very discrete one.’ A small point maybe, but shouldn’t that be ‘discreet’? A very surprising new feature, indeed.

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The Sandom Partnership has designed the relaunched Maxwell House speciality coffee Cappucino, produced by Kraft Jacobs Suchard.

It’s enough to make you vomit…

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Sofa Workshop drops all pretence to subtlety in an advertising campaign launched this week. The specialist sofa retail chain is attempting to strengthen its position by using muddy dogs, large bottoms, jilted lovers and… puking babies. The series of ads, created by agency BCD&P, show real-life situations, highlighting the company’s ability to create a sofa […]

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