DIGESTS

Honda is launching its first pan-European branding campaign, which breaks in the UK on March 3. The work, through CDP, uses the strapline ‘first man, then machine’.

Thomson Holidays is launching its winter 97/98 brochures this week because it is confident consumers are prepared to buy earlier this year – last year it didn’t launch the brochures until April.

Vernons is launching its own half-time pools’ game to rival Littlewoods’ game, with a jackpot of 50,000. It will be open to existing Vernons’ players and the public and is free to enter.

Visa International has appointed a new head of marketing, Nicki Bisgaard, for its purchasing division, to expand its presence in European markets after the departure of Visa purchasing manager Sarah Allen. Bisgaard is from Visa Norway and he will report directly to senior vice president of marketing John Chaplin.

Pepsi Cola has signed up pop sensations the Spice Girls (right) for an advertising campaign later in the year, trade sources have confirmed. The move emphasises Pepsi’s commitment to its long-established music-based marketing campaign which has seen it link with Michael Jackson and East 17.

The National Magazine Company has appointed Caroline Connor from Esquire as advertising director of Cosmopolitan. She replaces Jessica Burley.

Mirror Group has appointed Penny Hughes, former president of Coca-Cola Great Britain, as a non-executive director.

Wenche Marshall Foster, former chairwoman and chief executive of Perrier Vittel UK, is understood to be taking up a post as non-executive director of the Lombard Bank.

Nintendo will bombard game players with a 6m advertising campaign through Leo Burnett between now and June, to mark this weekend’s long-delayed launch of the N64 console.

Scottish Television increased advertising revenues by eight per cent in 1996 to 81.4m. STV’s share of total ITV revenue rose to 4.91 per cent, compared with 4.77 per cent in 1995. The company reported a 40 per cent increase in pre-tax profits to 28m.

Esso has committed itself to running at least three retail promotional campaigns over the next three years to raise funds for the 21st Century Tiger project, which unites the work of Global Tiger Patrol, London Zoo and Tusk Force.

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