Digets

Scottish Courage has launched the latest instalment in its ‘Honorary Australians’ campaign for Foster’s lager. Developed by M&C Saatchi, the new 40-second TV ad breaks on May 1 and is set at a Brazilian carnival. A barman chats up an exotic dancer and as the pair watch fireworks together, the dancer unfastens her top to reveal that she is actually a man. The barman takes a sip of Foster’s and makes the best of the situation, saying: ‘Bonzer – you can give us a hand with this

wall.’ The ad closes with the dancer being put to work as a hod carrier.

Recommended

ONdigital replies to Ivan Clark’s questions

Marketing Week

I read Ivan Clark’s media comment on ONdigital with some incredulity (MW April 15). Incredulity that he should want to raise in print questions he could get the answers to with one phone call. Anyway, here are the answers. He asks why only 30,000 customers are signing up each month. Well, he is almost alone […]

Euro TV brands that do matter

Marketing Week

I am certain that the “senior pan-European TV buyer”, quoted in the article “MTV chief faces Euro challenge” (MW April 22), will have expected some reaction from the TV community over his comments. The assertion that CNN and MTV are “the only brands that matter” in pan-European TV hugely undermines the medium in general, and […]

Mirror Group free ISP strikes deal with BOC

Marketing Week

The Mirror Group’s free Internet access service ic24, launched earlier this month, has announced its first e-commerce partnership – with Bertelsmann-backed online bookseller BOL. BOL, which has already secured distribution deals with rival free ISP Freeserve and the Guardian Website, will offer targeted book deals to ic24 users during the two-year deal. The deal follows […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now