Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
Ecommerce is growing rapidly in B2B as well as B2C brands but is still not the norm, so what’s the right model for customers as well as colleagues in sales and across the business?
Senior marketers at Ancestry explain how the genealogy site has connected with a growing contingent of budding historians to “bring their backstory to life”, using techniques like automation and the ‘long tail’ of Search marketing.
The pandemic boosted local shopping as well as ecommerce, but more importantly consumers are now comfortable using multiple channels as it suits them.
CMO Gareth Jones and senior director of customer acquisition Adam Cartlidge explain how Farfetch has held its own in this competitive category.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
The strategic importance of search is clearer than ever, and shows how digital and classical marketing have further converged during the pandemic.
The second season of our podcast looks into digital brand transformations, starting with TalkTalk’s response to booming demand in the pandemic.
New consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act.
From an increase in self-serve and personalised experiences to the rise of live chat and marketplaces, digital technologies are transforming the customer experience in B2B.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Premier Inn owner Whitbread plans to capitalise on “pent-up demand” for staycations by investing £20m into UK marketing, with a particular focus on broadening its digital reach.
Brands need big ideas to earn fame, but even though most media spend goes on digital, digital agencies are not set up for creative excellence.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here