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Want a job? Pretend you believe in ‘digital marketing’
Mark RitsonYou’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Advertisers have a golden opportunity to drive change in 2021
Sophia HaynesBy pledging to use trusted digital ad partners, brands can tackle ad fraud, improve brand safety and improve the reputation of the online ecosystem.
Reaching the SVOD audience: Streaming ad strategies for subscription services
Mike ShawAudiences of streamed TV and films are hard to reach, but not impossible, and with relevant content and compelling creative brands have a key opportunity to stand out.
Work with TikTok Creators to supercharge campaign engagement
Marketing Week PartnerCreators on TikTok have a unique understanding of their audience and the content that works, making them a valuable asset for brands using the platform.
Why brands should put webinars centre-stage to boost demand generation
Marketing Week PartnerWith uncertainty still the prevailing wind, it’s impossible to plan live events with confidence. Consequently, stock in webinars is going up.
How augmented reality gives new life to physical music
Marketing Week PartnerPolydor Records used the cover of pop-rock group Haim’s latest album to create an interactive AR soundscape on Instagram, giving fans a new reason to engage directly with the band and buy a physical copy.
It’s time for brands to shine with TikTok Ads Manager
Marketing Week PartnerTikTok’s new self-service platform for advertisers makes it simple for small businesses to inspire over 100 million European consumers.
How can digital advertising help small businesses recover from Covid-19?
Marketing Week PartnerSmall businesses have borne the brunt of the Covid disruption but digital advertising is an accessible and cost-effective way for them to drive growth.
How Asos and Made.com engage style lovers on YouTube
Marketing Week PartnerAs the popularity of fashion and design-focused videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to reach consumers.
How Cisco’s Messenger experience opened up new opportunities with small businesses
Sean HargaveThe B2B technology giant had a perception problem, being thought of as a brand for big enterprises, so it took to Facebook Messenger to drive new consideration from SMEs.
Jump into TikTok this holiday shopping season
Marketing Week PartnerThe ‘golden quarter’ for seasonal sales is now ramping up and brands are demonstrating the power of TikTok for spurring consumers on to make purchases.
As Just Eat shows, digital plus TV delivers brand fame
Matt BushbyDigital platforms extend TV ads’ efficacy to increase brand fame and salience, but you need to create native content, not just repurpose it from broadcast.
M&S takes digital focus with ‘It’s On’ Christmas campaign
Sarah VizardThe retailer is eschewing TV this year for a campaign it hopes will reach customers as they are “scrolling and shopping”.
M&S CEO: This is not the right year for a big Christmas TV campaign
Sarah VizardMarks & Spencer is rethinking its marketing spend, particularly in its clothing and home business, to focus on search and social media rather than multimillion-pound TV campaigns.
Why sport and gaming are a powerful combination for consumers
Steve HemsleySport and video games are closely intertwined in the minds of consumers, and on YouTube these interests create rich territory for brands to reach audiences effectively.