Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics.
In the first of Marketing Week’s new three-part series, in partnership with SAP, we chart the journey of buying marketing technology, giving marketers the guidance they need to avoid hitting dead ends.
The recipient of 94 Cannes Lions in four years, Burger King global CMO Fernando Machado is “100% focused on the idea”, as long as it links back to the brand and business strategy.
The marketing boss of the world’s largest advertiser is more interested in measuring reach than spend, with P&G increasingly finding it can use money that would have been “wasted” on frequency to boost the number of people it reaches.
The world’s second-largest advertiser is tightening rules for publishers in a move to reduce click fraud, which is estimated to generate more than $20m per month in profit for those involved.
YouTube has been the subject of many brand safety scandals over the last 24 months, with the recent tragedy in New Zealand prompting louder calls for urgent regulation of big tech players.
The Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of the online ad market, which is dominated by Google and Facebook.
Our sister title Econsultancy aims to demystify some of the most commonly used terms in SEO while illustrating how the fundamentals fit together.
Join our webinar to find out how data protection worries, brand safety scandals and marketing effectiveness debates are ushering in a new approach to digital ads.
Your search experience is losing you money – here’s what you should do about it.
The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
This glossary aims to break down the expanse of ecommerce terminology for marketers.
Instagram has gone from a startup to one of the world’s biggest social media sites in just a decade and to stand out on the platform brands must get ready to flex their creative muscles in the pursuit of engaging, highly-visual content.
Selling online might seem like a simple goal but there are many aspects of the process – from deciding on an ecommerce platform to thinking about digital asset management – that need considering.
With so many developments, it can be hard to keep track of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact on marketing and what industry professionals should do about it.
