Laying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.
Considering a brand activation in the metaverse? Here’s how to plan for success.
The follow-up study comes over two years after ISBA and PwC’s ground-breaking investigation into the programmatic supply chain, which found 15% of advertiser spend was being lost.
When we talk about performance marketing, we’re talking about campaigns with a specific and measurable outcome – campaigns that focus on tangible results to indicate success, which typically include clicks, leads, conversions and sales. We believe that brand lift – a set of metrics including awareness, consideration, preference and action intent – is a key […]
Embracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.
By formalising their support for the Gold Standard and prioritising certified partners, advertisers are actively helping to build a more sustainable, effective and user-orientated digital ecosystem.
Most marketers are familiar with WhatsApp, but not necessarily as a marketing channel, so here are five tips for how brands can use it effectively.
Driving growth requires campaigns to serve both long- and short-term objectives, which means digital marketing must be effective all the way through the funnel. Here’s how brands can achieve it.
When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
Here are the insights you can implement now to help your ecommerce strategy grow, and understand some of the opportunities and benefits the holidays can bring.
In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, discusses the consequences and causes of ad fraud and the role marketers have had in facilitating it and need to have to stop its spread.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
We arm you with all the numbers you need to tackle the week ahead.