The company has appointed Ostler to help the company boost takeup of digital radio following the passing of the Digital Economy Act. She will be joined by Laurence Harrison as operations director.
In her new role, Ostler will play a key leadership role in market preparation and the development of the digital radio switchover action plan. The company is planning for all radio to be upgraded to figital radio by 2015.
She joins from Digital UK, where she was a director, and has previously worked for with the Department for Business, Innovation and Skills, Mindshare and JWT.
Ostler will also assume responsibility for consumer and retailer communications strategy and campaigns, including development and management of the digital radio mark and managing the relationship with the Digital Radio UK advertising agency AMV.BBDO. Consumer research and customer contact will also be in her remit.
Ford Ennals, chief executive of Digital Radio UK, says: “I am delighted that Laurence and Jane are joining the Digital Radio UK team. Their experience of digital TV switchover along with their excellent relationships with a wide range of stakeholders involved in digital radio make them great additions to the team..”
Ostler adds: “As with digital TV, the move to digital radio presents a huge opportunity for consumers and industry alike. I am excited by the prospect of playing my part in helping to shape a digital future for such a well-loved medium.”
Voters in a recent MarketingWeek.co.uk online poll do not believe the digital radio switchover will occur by the proposed 2015 deadline