How data can help marketers keep track of the ‘digital shelf’
Digital shelf analytics monitors performance data, helping retailers keep track of competitors and optimise digital touchpoints. From understanding why it’s important to the type of data provided, here’s everything you need to know.
With even more retailers now battling for space on the ‘digital shelf’ – i.e. the various places that we search, research, and buy products online – being able to effectively capture the consumer’s attention is key.