National Trust is to create an “executive” marketing team to be led by its first brand and marketing director as part of the organisation’s efforts to boost recognition and broaden its appeal.
The Times’ digital director has called on advertisers and agencies to become more innovative in producing digital content.
Eurosport has promoted David Kerr to the role of managing director, as part of a restructuring of its UK operations.
Amid dire predictions and high-profile failures, local high streets are defying the supposed decline of physical retail thanks to shifts in shopping behaviour driven by long-term trends, not just Covid.
Switching focus from product to the customer has helped healthcare giant Philips pivot to a digital-first mentality, enabling the business to thrive amid the challenges of Covid-19.
The British Heart Foundation has seen income plummet during the pandemic, but it is looking to bounce back by uniting its marketing and fundraising teams and shining the light on research as part of its new strategy.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.