National Trust is to create an “executive” marketing team to be led by its first brand and marketing director as part of the organisation’s efforts to boost recognition and broaden its appeal.
The Times’ digital director has called on advertisers and agencies to become more innovative in producing digital content.
Eurosport has promoted David Kerr to the role of managing director, as part of a restructuring of its UK operations.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
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Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.