National Trust is to create an “executive” marketing team to be led by its first brand and marketing director as part of the organisation’s efforts to boost recognition and broaden its appeal.
The Times’ digital director has called on advertisers and agencies to become more innovative in producing digital content.
Eurosport has promoted David Kerr to the role of managing director, as part of a restructuring of its UK operations.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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