Digital thinking and football’s own goal: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the launch and collapse of the European Super League, to P&G’s top marketer firing himself every 18 months, it’s been a busy week. Here is my take.
A league of their own
As much as football is undoubtedly ‘big business’, the sport operates in an unbusiness-like manner. Yes, the clubs and authorities have successfully realised the value of the game and the appeal of the clubs through huge broadcast and sponsorship deals. But in many regards, and by most objective standards, they would be considered terrible businesses. Most are colossally indebted. More have wage bills that far outpace revenue.