How PepsiCo is moving beyond a ‘dated’ idea of ecommerce
Niamh CarrollPepsiCo is moving beyond the traditional idea of ecommerce towards a model of “digitally-infused” retail that encompasses DTC, rapid delivery and AR.
How Revolution Beauty is using the ‘power’ of DTC to drive ‘huge’ growth
Niamh CarrollThe beauty brand has experienced rapid growth since 2014 selling through third-party retailers, but now it’s got its sights set on reaching customers direct.
‘Uninterested and unbothered’: ITV launches new brand to woo younger audiences
Lucy TesserasITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.
Boots drives up digital’s share of sales after using Covid to rethink priorities
Lucy TesserasBoots.com now accounts for 15% of sales, while owner Walgreen Boots Alliance says the strategic review it launched of the overall business is “progressing well”.
Wickes on why Covid was the ‘adrenaline punch’ marketing needed
Molly InnesWickes CMO Gary Kibble explains Covid not only opened the brand up to new customers and channels, it gave the wider marketing discipline the “wake up” call it needed.
Rory Sutherland: Don’t push efficiency at the expense of customer experience
Marketing Week ReportersThe Ogilvy vice-chairman argues brands’ focus on efficiency when implementing digital change is leading to “average” solutions, which don’t answer consumer needs.
Navigating the cultural changes of pandemic-driven digital transformation
Marcus LambertDigital buyer journeys in B2B are not going away, so sales and marketing teams must continue to adapt, breaking down silos and following the data in order to keep improving.
John Lewis preps loyalty overhaul as it claims turnaround ‘on track’
Michaela JeffersonThe firm is promising further “significant investment” this year in areas including digital services, shop refurbishment, value and revenue diversification.
Domino’s to invest £20m in digital acceleration
Lucy TesserasDomino’s plans to up marketing spend and invest around £20m in its digital acceleration over the next three years, as it looks to create “sustainable growth” for the business.
Greggs doubles down on digital and evening trading following profit boost
Michaela JeffersonGreggs says it has emerged from the pandemic as a “stronger and better” business, posting a 34% increase in pre-tax profit compared to 2019.
AB InBev CEO: Creative power drives efficiency
Michaela JeffersonThe drinks business says its strong growth over the past financial year is a result of its progress in DTC, innovation and marketing efficiencies.
How Tempcover’s digital transformation kept it front of mind
Marketing Week ReportersA change to the Google algorithm in 2019 had seen Tempcover drift down the search rankings. But an intelligent and in-depth overhaul of its approach to SEO changed its fortunes.
Burger King to ensure ‘more impactful’ advertising with ‘better testing’
Michaela JeffersonBurger King plans to dedicate greater attention to its multibillion-dollar Whopper brand, as the fast food chain cuts low volume products from its menu and pledges to re-focus on its core.
6 ways Mars Petcare is using DTC to develop ‘better marketers’
Michaela JeffersonThe pet food giant’s European marketing director outlines six lessons he and his team have learned through launching five direct-to-consumer businesses over the past 18 months.
Volvo eyes DTC promise as electric sales grow
Matthew ValentineWith online DTC sales up 9% in 2021, Volvo is using the UK as a ‘pilot market’ for exploring new sales strategies.