Everyone gets something blown in Vegas. For our star columnist it was his mind. By innovation. At the annual Consumer Electronics Show.
Kellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
From Sainsbury’s debating the future of till-free shops to Alibaba reaffirming its commitment to smartphone-assisted retail, the future of in-store shopping is digital.
Since the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.
With 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
‘Agile’ looms large among the buzzwords of the moment- and with (mostly) good reason.
Unilever is aiming to “minimise grunt work” and maximise creativity as it embraces tech to streamline innovation feedback.
De-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
From augmented reality mannequins to ultra-customisation, the parent company of Vans and Timberland wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
On the surface, blockchain seems to be an inelegant solution to an unknown problem, but where it shows real potential is in getting CEOs to care about improving customer experience.
The rise of digital banking and persistent fears post-financial crisis have opened the door for a host of new brands shaking up the world of payments and investments.
Martech may overpromise, but it is marketers’ fault for not really knowing what they want, says Santander CMO Keith Moor.