How Cath Kidston is rethinking its business to be digital-first
Charlotte RogersThe British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Channel 4 reveals new brand purpose in digital focus
Sarah VizardThe broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
An accelerator and a stress test: How Covid has shaken-up L’Oréal’s digital plans
Molly FlemingL’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
Marketoonist on online product reviews
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
PepsiCo admits it needs to improve digital capabilities as online sales soar
Molly FlemingPepsiCo saw a slight uptick in beverage sales after a 7% decline last quarter, with snack sales spurred on by working from home.
Marketers must be at the centre of transformation, not at the edges
Ben RhodesMarketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.
Digital strategies: How retailers are flexing between local and global
Matt BarkerBrands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown
Charlotte RogersWith online sales up fivefold and a Deliveroo ‘dark kitchen’ already being trialled in Manchester, Morrisons is bullish about its ability to emerge from Covid-19 a “broader, stronger business”.
Marketoonist on the evolution of digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Recommended reading: Keeping up with customers and a roadmap for change
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.
In the spotlight: The martech helping remote teams protect their brand while cutting costs
Marketing Week PartnerIn a world where marketing teams are geographically dispersed and working from home, technology needs to simplify campaigns, keep assets on-brand and help marketers work more efficiently.
Why marketing transformation is taking on new urgency
Nicola SmithPrior to coronavirus, brands and marketers already had to adapt to customer journeys taking place across a growing number of channels, but the speed and magnitude of the change required are now vastly bigger
Inside B2B: What comes after Covid?
Marketing Week ReportersThe second episode in our B2B podcast series examines what marketers can expect in the weeks, months and year ahead, and how they should react as we head from pandemic to recession.
Why marketers are spending and winning big on TikTok
Marketing Week PartnerFinding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
Marketing and Machines: How brands should be using AI right now
Marketing Week ReportersOur new three-part podcast series begins by exploring how artificial intelligence is currently influencing how brands segment, target and communicate with consumers.