Three steps for a better B2B digital experience
Chris BarnesChris Barnes, head of experience at Omobono, shares his three steps to success when it comes to creating a better B2B digital experience.
The 2022 Agenda: Doubling down on digital
Russell ParsonsAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
Only a fool would bet against Amazon succeeding on the high street
Mark RitsonNewly leaked documents suggest Amazon has begun a concerted push to become a grocery retailer on the British high street. Our columnist looks at why it will eventually triumph, and why this new move is a big part of the omnichannel revolution.
Climbing the digital property ladder: Helping real estate brands move with the times
Kate FitzpatrickThe real estate industry is transforming and there are a host of opportunities that brands in the sector can grasp to stay ahead of the competition.
How brands can stand out on the digital shelf
Matthew ValentineThe boom in ecommerce brought about by the pandemic means standing out on the digital shelf is a priority for brands large and small, but does the battle start offline?
How Coca-Cola’s online to offline strategy is helping to drive brand growth
Manny PhamAfter running a number of experiments during the pandemic, Coca-Cola is planning to drive growth with a new direct-to-consumer ecommerce platform and stronger B2B relationships.
KFC and Pizza Hut owner ‘excited’ about digital growth potential
Michaela JeffersonLike rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
Thomas Cook on reviving its struggling brand with a startup mentality
Manny PhamTwo years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.
Prepare your brand to surf the next major wave
Michael BarnettThe example of record-breaking surfer Garrett McNamara shows how preparing with the right toolset puts you in position to take advantage of opportunities.
Tesco renews focus on premium products under four new ‘strategic priorities’
Michaela JeffersonThe grocer’s strategic priorities for the year ahead include providing ‘magnetic value’ for customers, continuing to evolve its Clubcard proposition, convenience and driving cost-savings.
Hotel Chocolat hails evolution to ‘digital-led brand’ as profits soar
Charlotte RogersThe premium chocolate brand says “strong digital growth” more than offset disruption from store closures during lockdown.
Nike credits ‘innovation, brand strength and scale’ for DTC success
Manny PhamNike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
General Mills ups focus on ‘connected commerce’ claiming it is ‘the next evolution of marketing’
Manny PhamGeneral Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
How Reckitt’s digital transformation is enabling it to ‘learn faster and scale-up’
Manny PhamWhen Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Morrisons undertakes ‘significant moves’ to expand local convenience offering
Michaela JeffersonAs rival Asda begins to roll out petrol station convenience stores, Morrisons is upping the number of local format stores it plans to launch this year by an additional 50, while further investing in its Amazon partnership.