How Battersea Dogs & Cats Home put digital at the heart of its work
Molly FlemingBattersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
What is the future of augmented reality?
Econsultancy TeamAugmented reality is predicted to be a bigger sector than virtual reality but what does the future hold for the technology and how can marketers make use of it?
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An unlikely vision of the future from the Consumer Electronics Show
Mark RitsonEveryone gets something blown in Vegas. For our star columnist it was his mind. By innovation. At the annual Consumer Electronics Show.
Kellogg’s: FMCG brands make mistakes when they just check the digital box
Molly FlemingKellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
In-store retail is finally going digital
Ben DavisFrom Sainsbury’s debating the future of till-free shops to Alibaba reaffirming its commitment to smartphone-assisted retail, the future of in-store shopping is digital.
McDonald’s turns to tech to build the future of fast food
Molly FlemingSince the acquisition of tech startup Dynamic Yield in March, McDonald’s has been rapidly building its tech capabilities to improve the customer experience and boost revenues.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Five steps to make your marketing team more agile
Elaine Frankland‘Agile’ looms large among the buzzwords of the moment- and with (mostly) good reason.
Unilever develops ‘Tinder for ideas’ to speed up the pace of decision-making
Molly FlemingUnilever is aiming to “minimise grunt work” and maximise creativity as it embraces tech to streamline innovation feedback.
Marketing 3.0: How L’Oréal is embracing new marketing codes
Ellen HammettDe-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
How this 120-year-old apparel giant is trying to reinvent retail
Ellen HammettFrom augmented reality mannequins to ultra-customisation, the parent company of Vans and Timberland wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape.
Marketoonist on digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on the 5 stages of digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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A cynic’s thoughts on why blockchain could change the world
Tom GoodwinOn the surface, blockchain seems to be an inelegant solution to an unknown problem, but where it shows real potential is in getting CEOs to care about improving customer experience.