In 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are.
The beauty retailer is launching its own till system that it hopes will make the shopping experience more personalised, convenient and simple, as well as boost sales.
Boden’s director of digital experience on ‘re-establishing’ the brand online and enhancing its customer experience.
Unilever is aiming to “minimise grunt work” and maximise creativity as it embraces tech to streamline innovation feedback.
De-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
From augmented reality mannequins to ultra-customisation, the parent company of Vans and Timberland wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Coty, which owns brands inlcuding Max Factor, GHD, Rimmel and Bourjois, is trying to take a consumer-centric approach to technological innovation, looking at where it can add value for the consumer rather than jumping on the latest trend.
Vodafone’s CEO believes the European telecoms industry has not been fast enough, nimble enough, or listened to consumers enough to play the “pivotal” role it should be in building an “inclusive digital society”.
Far from being intimidated by the emerging rivals on the beauty scene, Avon believes opening its business to new partners, ramping up it speed to market and investing in new forms of content will propel the brand into 2019 and beyond.
Low-cost fitness brand The Gym Group overhauled its web experience leading to a surge in members and a greater share of the market.
The move from 4G to 5G has been likened to the shift from typewriter to computer and it will have profound impacts on businesses, consumers and marketing.
130 years since it was established, camera giant Kodak has a new strategy for success focused on entrepreneurial marketing, cool collaborations and leveraging the brand’s vintage assets to tap into the ‘new nostalgia’.
An increased focus on data and analytics is allowing Sainsbury’s to solve problems faster and develop new ways of working to ensure it is agile, efficient and unlocking new opportunities across all parts of the business.