Many companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
The British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
As one of the largest ecommerce companies in the European web-to-print market, Unitedprint has successfully completed its transformation into a ‘smart business’. Unitedprint summarises its strategic formula in a simple equation: data intelligence + network co-ordination = smart business.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
L’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
PepsiCo saw a slight uptick in beverage sales after a 7% decline last quarter, with snack sales spurred on by working from home.
Marketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.
Brands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
With online sales up fivefold and a Deliveroo ‘dark kitchen’ already being trialled in Manchester, Morrisons is bullish about its ability to emerge from Covid-19 a “broader, stronger business”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reviews the latest books and articles for marketers.
In a world where marketing teams are geographically dispersed and working from home, technology needs to simplify campaigns, keep assets on-brand and help marketers work more efficiently.