As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
Newly leaked documents suggest Amazon has begun a concerted push to become a grocery retailer on the British high street. Our columnist looks at why it will eventually triumph, and why this new move is a big part of the omnichannel revolution.
The real estate industry is transforming and there are a host of opportunities that brands in the sector can grasp to stay ahead of the competition.
The boom in ecommerce brought about by the pandemic means standing out on the digital shelf is a priority for brands large and small, but does the battle start offline?
After running a number of experiments during the pandemic, Coca-Cola is planning to drive growth with a new direct-to-consumer ecommerce platform and stronger B2B relationships.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
Two years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.
The example of record-breaking surfer Garrett McNamara shows how preparing with the right toolset puts you in position to take advantage of opportunities.
The grocer’s strategic priorities for the year ahead include providing ‘magnetic value’ for customers, continuing to evolve its Clubcard proposition, convenience and driving cost-savings.
The premium chocolate brand says “strong digital growth” more than offset disruption from store closures during lockdown.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
General Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
As rival Asda begins to roll out petrol station convenience stores, Morrisons is upping the number of local format stores it plans to launch this year by an additional 50, while further investing in its Amazon partnership.
Senior media director Jerry Daykin believes a successful digital transformation rests on six key components, all of which have been integral in the execution of GSK’s new strategy.