Direct Line promotes Mark Evans to help accelerate digital transformation
Erin LyonsIn his new role as MD of marketing and digital, Evans will head up all digital capabilities in addition to his ongoing responsibilities in marketing.
Marketoonist on digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why Sainsbury’s isn’t waiting for ‘big silver bullets’ to drive business transformation
Ellen HammettAn increased focus on data and analytics is allowing Sainsbury’s to solve problems faster and develop new ways of working to ensure it is agile, efficient and unlocking new opportunities across all parts of the business.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Five steps to make your marketing team more agile
Elaine Frankland‘Agile’ looms large among the buzzwords of the moment- and with (mostly) good reason.
Unilever develops ‘Tinder for ideas’ to speed up the pace of decision-making
Molly FlemingUnilever is aiming to “minimise grunt work” and maximise creativity as it embraces tech to streamline innovation feedback.
Marketing 3.0: How L’Oréal is embracing new marketing codes
Ellen HammettDe-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
How this 120-year-old apparel giant is trying to reinvent retail
Ellen HammettFrom augmented reality mannequins to ultra-customisation, the parent company of Vans and Timberland wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape.
Marketoonist on the 5 stages of digital transformation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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A cynic’s thoughts on why blockchain could change the world
Tom GoodwinOn the surface, blockchain seems to be an inelegant solution to an unknown problem, but where it shows real potential is in getting CEOs to care about improving customer experience.
Fintech 2.0: Meet the brands democratising payments and investments
Charlotte RogersThe rise of digital banking and persistent fears post-financial crisis have opened the door for a host of new brands shaking up the world of payments and investments.
Santander CMO: Martech is oversold, but it’s marketers’ fault
Charlotte RogersMartech may overpromise, but it is marketers’ fault for not really knowing what they want, says Santander CMO Keith Moor.
Constant change won’t cripple the CMO, inertia will
Guy LittleWhy it’s time marketers became B2B changemakers and used disruption as a catalyst for growth, scalability and competitiveness.
‘Technology can be seductive’: Why Coty wants to be the best rather than the first
Molly FlemingCoty, which owns brands inlcuding Max Factor, GHD, Rimmel and Bourjois, is trying to take a consumer-centric approach to technological innovation, looking at where it can add value for the consumer rather than jumping on the latest trend.
Vodafone to refocus on its customers as it looks to take ‘pivotal’ role in digital society
Ellen HammettVodafone’s CEO believes the European telecoms industry has not been fast enough, nimble enough, or listened to consumers enough to play the “pivotal” role it should be in building an “inclusive digital society”.
Avon plans to take on direct-to-consumer rivals by becoming a ‘high touch, high tech’ business
Charlotte RogersFar from being intimidated by the emerging rivals on the beauty scene, Avon believes opening its business to new partners, ramping up it speed to market and investing in new forms of content will propel the brand into 2019 and beyond.
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How The Gym Group’s website transformation boosted membership
Marketing Week ReportersLow-cost fitness brand The Gym Group overhauled its web experience leading to a surge in members and a greater share of the market.
5G is about to usher in yet another new marketing era
Colin LewisThe move from 4G to 5G has been likened to the shift from typewriter to computer and it will have profound impacts on businesses, consumers and marketing.
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From skate to streetwear: Kodak plans to bring back its consumer brand in a ‘big way’
Charlotte Rogers130 years since it was established, camera giant Kodak has a new strategy for success focused on entrepreneurial marketing, cool collaborations and leveraging the brand’s vintage assets to tap into the ‘new nostalgia’.