Yum! Brands CEO banks on brand buzz and value to ‘win’ during inflation
Niamh CarrollTaco Bell saw strong international system sales growth of 31% during the second quarter. On the other hand, KFC sales faltered in the UK, declining 8%.
Domino’s shifts marketing focus to price as it ramps up investment
Lucy TesserasDomino’s will increase marketing investment by around 45% over the second half of the year as it looks to “sharpen” its message and talk up value.
ITV banks on ‘highly differentiated proposition’ to draw viewers to ITVX
Michaela JeffersonThe broadcaster claims the new streaming platform will enable it to double its streaming viewing, monthly active users and subscribers, while delivering “valuable” addressable advertising inventory at scale.
Pernod Ricard’s top UK marketer on increasing marketing’s ‘share of voice’
Niamh CarrollUK marketing director Leanne Banks says shifting focus from commercial goals to creativity is helping Pernod Ricard take on its bigger rivals.
Why Chipotle won’t take its brand ‘for granted’ as it expands in the UK
Niamh CarrollDespite claiming a sizeable US presence, the Mexican casual dining chain is approaching its UK expansion with a “challenger spirit”.
Hotel Chocolat reassesses UK growth opportunity, finding the market is ‘a lot bigger’ than it thought
Michaela JeffersonThe British chocolatier is rowing back on its international expansion and investing in its proven growth levers, as it warns of lower profitability in the short term.
L’Oréal: The YOLO effect is outweighing inflation
Molly InnesL’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Primark inches closer to ecommerce with click-and-collect trial
Charlotte RogersAfter refreshing its website in April, Primark has now outlined plans to “transform” its digital offer, as it posts an 81% boost to sales in the third quarter compared to 2021.
The CX50 2022 revealed: Our fifth-anniversary list of the top customer experience professionals
Michael BarnettIn Marketing Week’s fifth annual CX50 list, we recognise this year’s top CX professionals and look back on all those honoured since 2018.
‘We’ve fixed the basics, let’s shape the business’: M&S on the next stage of its transformation
Michaela JeffersonM&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Meet the challenger brand recreating the local pet shop experience online
Michaela JeffersonGrowing online retailer Paws.com is using both technology and a medically-trained customer service team to create a “personalised wellbeing service” for cats and dogs.
How PepsiCo is moving beyond a ‘dated’ idea of ecommerce
Niamh CarrollPepsiCo is moving beyond the traditional idea of ecommerce towards a model of “digitally-infused” retail that encompasses DTC, rapid delivery and AR.
How Revolution Beauty is using the ‘power’ of DTC to drive ‘huge’ growth
Niamh CarrollThe beauty brand has experienced rapid growth since 2014 selling through third-party retailers, but now it’s got its sights set on reaching customers direct.
‘Uninterested and unbothered’: ITV launches new brand to woo younger audiences
Lucy TesserasITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.