The way B2B brands work with partners such as resellers is fundamentally changing, and driving consistent growth requires something more radical than a business-as-usual approach.
Pizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.
Tapping into the brand’s place in culture and continuing to extend its digital footprint are key focus areas for McDonald’s, as its UK loyalty scheme hits over 3 million active members within its first three months.
CMO Deborah Keay explains how Chase has managed to take a well-known US retail banking brand and turn it into a digital-only success story in the UK.
The whisky brand’s aims for the next year are to drive cultural relevancy, enhance its physical experiences, and “transform” digitally, according to its global marketing director.
Taco Bell saw strong international system sales growth of 31% during the second quarter. On the other hand, KFC sales faltered in the UK, declining 8%.
Domino’s will increase marketing investment by around 45% over the second half of the year as it looks to “sharpen” its message and talk up value.
The broadcaster claims the new streaming platform will enable it to double its streaming viewing, monthly active users and subscribers, while delivering “valuable” addressable advertising inventory at scale.
UK marketing director Leanne Banks says shifting focus from commercial goals to creativity is helping Pernod Ricard take on its bigger rivals.
Despite claiming a sizeable US presence, the Mexican casual dining chain is approaching its UK expansion with a “challenger spirit”.
The British chocolatier is rowing back on its international expansion and investing in its proven growth levers, as it warns of lower profitability in the short term.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
After refreshing its website in April, Primark has now outlined plans to “transform” its digital offer, as it posts an 81% boost to sales in the third quarter compared to 2021.
In Marketing Week’s fifth annual CX50 list, we recognise this year’s top CX professionals and look back on all those honoured since 2018.
M&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.