Digital TV moves out of the living room

Viewers are converting more TV sets in their house to watch digital channels, according to the latest Ofcom Digital TV progress report.

Almost 71% of all secondary TV sets had been converted to digital by the end of June 2010, up 16 percentage points since 2008.

The rise over the last two years points to the increased popularity of non-terrestrial channels, and the appeal of HD services available on satellite and digital terrestrial platforms (DTT). BBC One HD is due to launch on DTT this autumn.

Ofcom’s latest report shows that take-up of digital television in UK households has risen by 2.9% in the past year, with 92.7% of UK households now owning a digital TV, up 0.7% on the first quarter of 2010.

Ofcom estimates each home owns an average of 2.4 TV sets, equating to 35m secondary sets in the UK.

On additional sets, DTT services such as Freeview, are the most widely used platform, connected to over half of secondary sets.

Satellite services, both paid for and free services, collectively hold the largest share of the main set with 43%, followed by DTT with 39%.

The report show that 80% of all TV sets had converted to digital television by the end of June, up 11% on two years previously.

Recommended

Health, wealth and well-being: September

Josie Allchin

Doug Edmonds, managing director, 2CV, sheds light on the nation’s health, wealth and happiness for September With the evenings fast drawing in and, if you are to believe a certain element of the press, the annual SAD epidemic close to engulfing the nation’s homes, schools and offices… we thought we’d return to the Well-Being Index […]

Comments

    Leave a comment