Digital UK to work with DLKW

Digital UK, the body tasked with raising awareness of television digital switchover, has appointed Delaney Lund Knox Warren (DLKW) to handle its £4m advertising. business.

The agency replaces Abbott Mead Vickers.BBDO and its first work is likely to be developing communications about switchover for the over 70s and disabled.

AMV.BBDO developed the Digit Al robot character that has featured in the bulk of Digital UK’s marketing.

The pitch was called in September and overseen by marketing director Beth Thoren.

She says: “AMV has done a superb job in creating and developing our campaign to a point where nine-out-of-ten people have already made the change to digital TV and there is virtually universal public awareness of switchover. Going forward, we feel that DLKW will be best positioned to take us through the next stage as we prepare to switch the rest of the UK, including London in 2012.”

Digital UK was founded in April 2005 and is owned and jointly funded by the BBC, ITV, Channel 4, Five, S4C, Teletext, and multiplex operators SDN and Arqiva.

Digital UK appointed Elvis to handle its direct marketing last year.

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