Digitas wins 10m Nissan Euro digital ad account

Nissan has appointed Digitas to handle its £10m pan-European digital advert-ising business. The Publicis Groupe-owned agency won the account following a three-way pitch against Tequila and incumbent Joshua G2.

It is understood that the appointment is part of a new approach to digital advertising for the car marque. The agency will work with sister agency Business Interactif as a team under the name Digital Nissan Agency.

A Nissan spokesperson says the digital deal covers 25 countries and the agencies will take over the business from the end of October.

Alan Rutherford, chief executive at Digitas, says: “We will be taking responsibility for all future digital advertising of the Nissan brand across Europe and will maintain the websites for each European country where Nissan is sold.”

Meanwhile, Nissan has unveiled a European digital campaign for its premium Infiniti car brand.

The campaign, created by Digital Tullo Marshall Warren (TMW), will break later this month in 19 countries, with a particular focus on the UK, France and Germany.

The agency, which also handled Nissan’s direct marketing account, has created the European website for Infiniti and launched an internet based “reservation list”.

The first European Infiniti showrooms will open their doors in nine countries. Infiniti says it is still in negotiations in the UK to find an approved reseller, but showrooms will open in France, Spain, Belgium and Italy from next month.

Renault-Nissan is currently reviewing its £500m plus international media agency arrangements, and is looking to consolidate media for the two car brands for the first time (MW.co.uk, May 28).