Dillon’s, the independent drinks manufacturer, is launching a ready-to-drink product called Still Ice in the on-trade sector. The drink is a blend of Potcheen spirit and citrus.
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
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Claiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.