Diners Club hires chief after a two-year gap

Diners Club UK has appointed its first overall sales and marketing director for over two years – former General Cable marketing director Martin Johnson.

He effectively replaces former sales and marketing director Andrew Wilson, who left the company in 1996 to become the first managing director of the Institute of Directors. Johnson will report to managing director of Diners Club UK Don Osvog.

Johnson is one of a number of key executives the company has recruited in the past year to beef up its marketing department.

In February, Richard Roche, who formerly worked at private health insurers Prime Health and Alliance & Leicester, was appointed as vice-president of marketing.

Carol Stanton, who was formerly attached to marketing consultancy Triangle Communications, joined earlier this year as vice-president of service establishment marketing, responsible for developing relationships with outlets that take the Diners Club card. Both she and Roche will report to Johnson.

Roche says: “Johnson will bring a lot of experience to Diners Club. With Martin’s arrival, we will have a full sales and marketing team.”


Sunday Business to raise ad rates

Marketing Week

Sunday Business plans to increase the prices on its ratecard following its first audited circulation of more than 50,000 copies. It is understood that the newspaper is also talking to agencies about a review of its advertising. DMB&B handles the creative account and The Media Business deals with media buying and planning. In the event […]

Hamblin to take over as chief executive of BTA

Marketing Week

Jeff Hamblin has been appointed chief executive of the British Tourist Authority (BTA), succeeding Anthony Sell who had to retire this month due to ill health. Hamblin, who will work alongside chairman David Quarmby, was formerly based in New York as BTA director for the Americas. He will be responsible for marketing the UK as […]


Marketing Week

Griffin Bacal has created the first television advertising campaign for Hasbro Interactive to support the CD-Rom versions of its Monopoly and Cluedo games. The campaign, which breaks on November 16, uses the strapline “Coming to a screen near you”. The ads target housewives with children and will air during Home and Away, The Simpsons, Brookside […]


    Leave a comment