Direct Line, the Royal Bank of Scotland’s telephone insurance arm, will offer motor, home and car breakdown insurance over the Internet from this week. The company says the simple, two-minute procedure for taking out online policies provides cover immediately. Ian Chippendale, group chief executive at Direct Line, expects the Internet to account for at least 15 per cent of motor insurance transactions by 2003, with 70 per cent of the remainder conducted over the phone and 15 per cent through branch-based brokers. Chippendale says Direct Line aims to offer its life insurance, mortgage, individual savings accounts (ISAs), pensions and credit card products over the Net at a later stage. Direct Line’s Website previously only provided information. It has been revamped by Epic and Direct Line’s in-house design team. Advertising for the new site has been handled by Media Vision Integrated. Direct Line’s online operation forms part of a trend towards Internet distribution in the financial services industry. This has largely been confined to basic banking services, but now mortgage brokers and insurers are moving in with their own Internet operations. Rupert Murdoch’s new Internet holding company eVentures plans to create a UK arm of US online mortgage retailer E-Loan later this year, while emfinance, an Internet mortgage broker from online financial services provider The Exchange, will launch later this year. National Savings, the Government-owned savings bank based in the Post Office Counters network, is also working on Internet and interactive television distribution channels.
Cold Eye has beaten Leagas Delaney and TBWA GGT Simons Palmer to the £1.5m BBC Worldwide account for the launch of two cookery books by Gary Rhodes and Delia Smith. The pre-Christmas advertising blitz will comprise press and bus-side poster advertising for the second volume in Delia Smith’s How To Cook series, which goes back […]
The job at hand for Stephen Pearson is to sell commercial packages, worth up to &£40m, for the most technologically-advanced stadium in the UK. The Arena 2000 stadium in Coventry will have a sliding roof and a retractable pitch, as well as a range of shops and a cinema, by the time of its completion […]
The Sun and News of the World have forged an alliance with Tesco’s Clubcard to launch a joint promotion to attract female readers. News Group Newspapers, which publishes both titles, is backing the launch with a multimillion pound national TV, radio, women’s press and outdoor ad campaign. The push will run throughout September. In a […]
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull advertising from GB News could be “a dangerous game to play” but suggest it will likely blow over quickly in the same way the Facebook boycott did last year.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.