Mortimer Whittaker O’Sullivan has lost the £40m Direct Line account.
Mortimer Whittaker O’Sullivan has lost the £40m Direct Line account. Direct Line has shortlisted four agencies to pitch for the business, including Clemmow Hornby Inge, Ogilvy & Mather, Burkitt DDB and WCRS. A decision is expected imminently.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.