Direct Line shortlists CHI and M&C Saatchi for ad account
Direct Line has shortlisted Clemmow Hornby Inge and M&C Saatchi for its ad account, despite the latter being a roster agency for the AA, a rival brand.
Direct Line has shortlisted Clemmow Hornby Inge and M&C Saatchi for its ad account, despite the latter being a roster agency for the AA, a rival brand.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.