Direct Line’s £15m campaign
Mortimer Whittaker O’Sullivan has created the TV advertising for Direct Line’s £15m campaign for its motor and home insurance business. The ads feature the young couple and old grannies who first appeared last year.
Brands have a duty to defend women’s rights as Roe v Wade is overturned
Tanya JosephRoe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Google CMO: There’s a massive business opportunity in getting D&I right
Russell ParsonsImproving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 challenges brands to authentically represent disabled people with £1m diversity award
Niamh CarrollChannel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
Government preps campaign urging brands to slash prices by cutting marketing
Charlotte RogersThe taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.
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