WWAV Rapp Collins has created a direct marketing campaign for pet charity The Blue Cross.The Old Age Pets Appeal pack will be sent cold to 48,000 people as well as the charity’s 130,000 existing donors.
GWR Group, the owner of Classic FM, has appointed Kate Simon as customer and listener relationship manager.
Bmibaby, bmi’s low-cost sister airline, has appointed Bulmers marketing manager David Hodge as head of marketing. He takes up the position left vacant by Sue Underwood in July.
Masius has created the first integrated advertising campaign for the Interactive Advertising Bureau. The campaign uses print and direct mail, and will promote the benefits of online advertising.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.