The group, which is the UK’s largest independent group of DM agencies, has agreed a deal with Barclays Corporate to refinance its existing borrowings to support its future growth plans.
Barclays Corporate will provide the Direct Marketing Group with a £7m debt and working capital facility.
The group is made up of four advertising and direct marketing agencies; JDA, Millennium, DMS and Whitewater, and two direct marketing support companies.
The four agencies trade individually and provide marketing services such as planning, creative client services, media, research, print management and data analysis.
Joe Widdup, The Direct Marketing Group’s finance director, says: “With the new financial structure in place, we are now able to focus on further growth plans. We intend to be pro-active in taking advantage of the opportunities the current climate presents.”