Instead of treating them transactionally, brands can use key pieces of customer mail as rewarding and inspiring communications, which are integral to an omnichannel customer experience.
The chocolatier claims its “brand appeal and direct marketing skills” have helped the business grow both sales and profits, with its DTC model proving to be a “huge advantage”.
Engaging with customers across channels can be transformative for marketing results, but you need to know which combination of channels to use and when.
At an Econsultancy Live virtual roundtable, senior marketers in the home and garden sector debated how best to promote products creatively and prioritise customer experience in today’s shifting ecommerce ecosystem.
Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution.
With the government revealing it plans to rethink its data protection policies, what could the potential changes mean for marketers?
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
Account-based marketing’s necessarily small scale makes rigorously measuring its effectiveness implausible, but all that matters is giving sales teams reason to believe.
With shops closed once more and consumers tiring of living their lives online, physical mail matters more than ever for brands.
Brands need to be able to automate email content and campaigns at scale to achieve the personalisation necessary to maximise the channel’s performance.
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.
Email marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret?
The Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
The data available to marketers is getting increasingly sophisticated but this webinar explains why building complex campaigns doesn’t need to be difficult.
We use our voices to communicate with each other every day, yet when it comes to picking up the phone, it’s surprising how many businesses don’t do it.