The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
Account-based marketing’s necessarily small scale makes rigorously measuring its effectiveness implausible, but all that matters is giving sales teams reason to believe.
With shops closed once more and consumers tiring of living their lives online, physical mail matters more than ever for brands.
Brands need to be able to automate email content and campaigns at scale to achieve the personalisation necessary to maximise the channel’s performance.
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.
Email marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret?
The Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
The data available to marketers is getting increasingly sophisticated but this webinar explains why building complex campaigns doesn’t need to be difficult.
We use our voices to communicate with each other every day, yet when it comes to picking up the phone, it’s surprising how many businesses don’t do it.
Email makes up for its unglamorous image with impressive ROI, but to maintain its effectiveness marketers must heed these key pieces of guidance.
Whether you’re focusing on acquisition or winning back lapsed customers, mail is trusted and proven, says Jonathan Harman, managing director of Royal Mail MarketReach.
The insurance provider claims it is saving money and getting fewer complaints since new data regulations came into law because it is marketing to consumers who want to receive communications.
Now you can reveal powerful insights for your sector, using the latest JICMail data – and plan more effective mail campaigns to really deliver on your targets. Best of all, it’s free, says MD of Royal Mail MarketReach, Jonathan Harman.
Email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI.
Direct mail is experiencing something of a renaissance, with innovation and more robust measurement giving this traditional medium a new lease of life.