Direct MediaCom has won the £1m media planning and buying account for internet portal Lycos UK from Carat Direct. Direct MediaCom will plan and buy all offline activity, while online ads will be planned and bought by Media.Com.
Revolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Ellie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.