Direct MediaCom has won the £1m media planning and buying account for internet portal Lycos UK from Carat Direct. Direct MediaCom will plan and buy all offline activity, while online ads will be planned and bought by Media.Com.
The world needs brands to be more emotionally intelligent and to show a more caring, compassionate and empathetic side.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.