Direct-to-consumer (DTC) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success.
But why is this the case, and what does it tell us about retail and marketing?
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