Discover all the winners from this year’s Marketing Week Awards

The Marketing Week Awards were back in London last night and bigger and better than ever as Sir Lenny Henry handed out 16 awards to the leading lights in marketing and we all came together to celebrate the industry.

MW Awards

The big winners on the night included Aldi – which won Brand of the Year and Marketing Team of the year – as well as Direct Line which picked up the CEO Award for Marketing and Lidl’s Arnd Pickhardt who was judged the Visionary Marketer of the Year.

The full list of winners is:

Compelling Content

Brand: Absolut Vodka
Agency: Somethin’ Else/Punchdrunk
Name: Silverpoint

Outstanding Storytelling

Brand: Royal Navy
Agency: WCRS
Name: Made in the Royal Navy

Marketing for Society

Brand: Women’s Aid
Agency: WCRS
Name: Look At Me

Digital Transformation

Brand: Trelleborg Marine Systems
Agency: Stein IAS
Name: Measurable marketing quality

Branded Experiences

Brand: Virgin Trains
Name: Virgin Trains Village Limits at Festival No.6

Insight Innovation

Brand: Skoda
Agency: MediaCom Business Science
Name: Project Optimiser

Diversity Champion

Brand: The Corporation of Lloyd’s
Agency: Gong Communications Ltd
Name: Dive In – The festival for diversity and inclusion in insurance

Purpose Beyond Profit

Brand: Pampers and Unicef
Agency: Hill+Knowlton Strategies
Name: 1 pack = 1 life-saving vaccination

Market Disruptor

Brand: M&S Food
Agency: RKCR/Y&R
Name: M&S Food – Creating a new category to outperform the category

Best Use of a Small Budget

Brand: Women’s Aid
Agency: WCRS
Name: Look At Me

Best Place to Work

Direct Line

Agency of the Year


Marketing Team of the Year


Visionary Marketer of the Year

Arnd Pickhardt, Lidl

CEO Marketing of the Year

Direct Line

Brand of the Year