Discover the key drivers of growth in today’s marketing landscape

A study has been launched that will seek to determine how successful marketers and brands drive growth in today’s constantly changing and customer-centric marketing world.

Growth driver

The Growth Drivers Study is a global initiative facilitated by Brand Learning in partnership with Marketing Week, sister title Econsultancy as well as The Marketing Academy, Mobile Marketing Association and The Marketing Society.

Chaired by former Unilever CEO Niall FitzGerald KBE and supported by a global Advisory Panel including the likes of Centaur Media CEO Andria Vidler, Pernod Ricard CEO Alexandre Ricard, Diageo CMO Syl Saller, Virgin Media CMO Kerris Bright and BT CEO Gavin Patterson, the study looks to enhance understanding of the skills and tools needed to drive customer-driven growth.

It will combine quantitative research with qualitative interviews with leading thinkers, practitioners and commercial leaders in order to provide practical examples and evidence to help guide marketers looking to drive marketers or organisations looking to drive growth with a focus on the consumer.

The results of the study will be revealed at the Festival of Marketing in November.

Take the survey here:



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