In the festival session, taking place on the data and analytics stage, Sophie Goldschmidt, chief commercial and marketing officer, will cover how the RFU boosts revenues and fan engagement using data.
Stats are already rolling in surrounding the sport. Research from Trinity Mirror’s reader panel, made up of a sample of 4,000 people in the UK, finds that 66% plan to follow the tournament this year.
It also finds that 61% of readers say they follow a sport more closely when there is a major event and 71% agree that they feel a sense of pride in home-hosted sports tournaments.
With the tournament taking place in the UK the opportunities for brands are evident as it’s the biggest sporting event for the country since the 2012 Olympics but what does this mean for the RFU itself.
To find out how the RFU is using it’s own data, catch Goldschmidt talk though the data revolution in rugby at The Festival Marketing, which takes place on 11 & 12 November.