Discovery to launch Animal Planet magazine

Discovery Communications is to launch an animal magazine to extend the reach of its Animal Planet Channel.

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The official Animal Planet monthly magazine launches in the UK on 16 February and will target children aged between seven and 10.

Discovery says the content of the magazine will reflect the core brand values of the TV channel by “entertaining and enlightening readers” through interactive features, fact pieces and photography that it hopes will stimulate children’s imaginations.

The magazine will be supported with through-the-line activity including in publisher DC Thomson’s range of magazines and newspapers, Discovery’s website and front-of-store presence in major supermarket chains and retailers.

Discovery Enterprises International Europe’s licensing director Ian Woods says: “The official publication will be a highly visible and extremely powerful extension to the brand in the UK and will provide a natural home for our licensing partners to showcase their product ranges to target consumers.”

Licensing partners currently include Character Options for toys and Bonnier Publishing on children’s books. More partnerships in apparel, gifts and home furnishings are expected to be announced later in the year.

Animal Planet is one of Discovery’s leading international channel brands, reaching an audience of 200 million in over 170 countries.

Discovery Communications’ channels also include The Discovery Channel, Science Channel and Home & Health.

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