Disney appoints Strauss to chief marketing post

Walt Disney Studios has named Ricky Strauss to lead global marketing for its Disney, Marvel, Pixar and Touchstone brands.

/r/a/u/Pitch.jpg

/j/k/l/DisneyComic.jpg

Strauss, who spent 16 years as a marketing and production exec at Sony, will assume responsibility for the film studio’s ongoing bid to make its marketing spend more cost-effective and last longer through campaigns that focus on targeted executions as well as social media and partnerships.

Key upcoming titles for Disney include Pixar’s ‘Brave’ and ‘The Avengers’, which is the company’s first release of a Marvel movie since it purchased the media business in 2009.

Prior to joining Disney Strauss was the president at Participant Media, a Hollywood production company, where he worked closely with Dreamworks Studios, which relies on Disney to distribute and market its pictures. He also ran his own film and television production company, Ricochet Entertainment.

The hire follows the resignation of the studio’s previous marketing chief MT Carney, the co-founder of media agency, Naked Communications, who joined in 2010 despite not having any film experience.

At the time, Carney was seen by Ross as a Hollywood outsider who could spearhead the film studio’s strategy to leverage its global marketing using new media.

Disney Studios chairman, Rich Ross says; “With 25 years of industry experience, he [Strauss] brings a deep understanding of all aspects of the film business as well as incredible skill in branding and cutting-edge marketing.

“He will undoubtedly raise the studios’ creative bar as we enter 2012 and look ahead at showcasing a spectacular slate of films to audiences around the world.”

To see the best creative work from creative, digital and design agencies go to the Pitch website by clicking here

Recommended

/d/e/w/john_lewis.jpg

Telesales redefined

Ronan Shields

Mobile commerce has been seen by many as the next logical step in retail, but it is still in its infancy. Ronan Shields examines the options available to retail brands and the strategies being adopted by the sector’s forerunners

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now