Display grows faster than search in 2010
Display was the fastest growing online ad format in 2010, outperforming search, according to IAB Europe data.
It revealed that display grew 21.3% over the year, while search grew 15.1%.
The online ad market in Europe grew almost 15.3%, outperforming the overall ad market.
Vincent Létang, senior analyst at IHS Screen Digest, says: “In 2009, video was the only growth engine in an otherwise flat display market. In 2010, by contrast, three pillars – mobile, video and social – attracted new investment.
“Traditional PC-based, banner-style formats have retained their appeal thanks to innovations in design and targeting, and a rise in mainstream brands using display for branding campaigns,” he adds.
According to the report, the markets with the highest ad spend were the UK, Germany, France, the Netherlands, Italy and Spain.
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