How disruptive brands are redefining marketing
In the fourth of a six-part series in partnership with Salesforce, we talk to executives from six disruptive brands about the new marketing models helping them to thrive.
The people that drive disruptive brands
Leonie RoderickIn the third of a six-part series in partnership with Salesforce, we talk to executives from six disruptive brands about what type of talent make disruptive brands tick.
From disruption to domination: The three lessons for long-term success
Jonathan BaconMaking the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
How does a disruptor make its mark?
Thomas HobbsIn the second of a six-part series in partnership with Salesforce, we talk to six executives from six disruptive brands about how startups can get off to a great start.
Coca-Cola to hold marketing spend in countries with slow vaccine rollouts
Manny PhamThe beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
Expedia rebrands to ‘aggressively and deeply’ support travellers post-Covid
Michaela JeffersonWith the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
European Super League will need to convince brands of its authenticity
Matt BarkerThe proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
Personalisation, hiring, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.