100 Disruptive Brands 2017

Disruptive Brands

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2016

Beem

London-based Beem is a communication service and mobile app for employees. Brands including Coca-Cola, HSBC, Unilever and P&G use it to publish news, blogs and updates to staff. Companies can manage events and encourage people to create their own content too.

Founded by programmer Philip Mundy and marketer Lee Lomax in 2013, the technology is customised to each company and is built to integrate with their payroll, intranet, timesheet and even meeting room booking systems, as well as linking to Twitter and other social networks.

Companies can check usage analytics and add users via a dashboard, and can add a logo and branding, though Beem wants to avoid its apps being seen as corporate or a “company thing” for staff.

It costs brands from £2,999 for six months and has funding from Unilever Ventures, accelerator Collider and private equity firm GGM Capital.