100 Disruptive Brands 2017

Disruptive Brands


Bloom & Wild

In 2013, Bloom & Wild spotted the seemingly simple opportunity for fresh flower delivery through letterboxes – overcoming the problem of missed deliveries.

The mobile and online florist now delivers thousands of flower bouquets around the UK every week, including the option of monthly subscription deliveries.

The company is renowned for its attention to detail, with award-winning letterbox packaging, flowers shipped soon after they are cut and every box packaged by hand.

Bloom & Wild claims that its app enables people to select and send fresh flowers in less than 30 seconds, and the company receives 70% of its orders via mobile.

Co-founded by Aron Gelbard, a former manager at Bain & Company, and Ben Stanway, who also co-founded tech business Moneybox in 2015, the London-based company has closed three rounds of funding, most recently securing £2.5m growth capital in 2015, led by MMC Ventures.