Bump Mark was founded in 2014 by London-based industrial designer Solveiga Pakštaitė. She has created packaging that she hopes will rapidly reduce the amount of food thrown away by showing when it actually goes bad.

Pakštaitė has been able to devise a bio-reactive expiry label that reacts to the conditions of the food inside and tells consumers exactly when food is and is not safe to eat.

The intelligent labels go bumpy when the bio-reactive material senses chemicals given off by the produce that indicate it has gone off. Pakštaitė has funded the business through a range of sources, including competitions, grants and match-funding.

The company behind Bump Mark, Design by Sol, is also working on a number of other projects, including commissions such as the BrewDog Board game and the Gamified Treadmill. However, the Bump Mark patent is by far its most high-profile innovation.